The pulse of the city,
dressed in silk.

For the store Lorémusé from Oldenburg, I got to create a fashion campaign – and right where fashion is at home: in the middle of New York. In front of the camera: model Miriam Rautert.

The idea was to show not just the outfits, but to capture the pulse of the city. So we chose very different settings and went right into the heart of it: onto the street, into one of New York's most popular neighbourhoods, between crosswalks, façades and the rhythm of a city that never stands still.

An elegant outfit, embedded in a living city – that exact tension should be felt in every image.

The result was an image series in which calm, editorial elegance and the lively energy of the city come together. That's exactly the signature I bring to fashion campaigns: a fashion story with concept, location and attitude.

Are you planning a campaign, a lookbook or an editorial? Find out more about Fashion & Editorial here – or write to me directly.